Announcing a technology collaboration changing the way small to medium marketing agencies access programmatic trade desks and use first-party data. Adelaide S.A. - Mortar AI (https://marketing.mortarai.com/) has announced an exciting new collaboration with...

Launching the world's only affordable customer data management and digital media buying SaaS platform - redefining digital marketing in the modern era. Access to programmatic digital media advertising, data cleansing and consolidation, and...

What is third-party data? Third-party data is information businesses gather without a direct relationship with their customers. Third-party data is collected by a third-party data company and can be quite costly to purchase....

Customer data platforms, or CDPs, are marketing technologies that can centralise your customer databases. CDPs collect and consolidate data in real-time from a variety of sources. When combined with other technologies, the resulting...

What is first-party data? First-party data is customer information that your company has gathered and owns through various software and systems. Using this data, your company can then create ads, content, and experiences...

So what exactly are CDPs? Customer data platforms or CDPs is a marketing technology capable of unifying your customer databases into one, single place. CDPs collect and consolidate data from multiple sources like...